About Come Together
Fashion designer and Chairman of amfAR, Kenneth Cole, has partnered with the MTV Staying Alive Foundation and amfAR on the reinterpretation of the iconic AIDS ribbon. Designed to commemorate the discovery of the virus 30 years ago, and to ignite a new wave of awareness about the pandemic with the next generation, the new AIDS ribbon, features a double loop, and symbolizes the coming together of individuals and the re-doubling of efforts in the fight against HIV and AIDS.